Project Background

Balanced Tree Clothing Company prides themselves on providing an optimised range of clothing and lifestyle wear for the modern adventurer!

Danny, the CEO of this trendy fashion company has asked you to assist the team’s merchandising teams analyze their sales performance and generate a basic financial report to share with the wider business.

Available Data

balanced_tree.product_details includes all information about the entire range that Balanced Clothing sells in their store.

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balanced_tree.sales contains product level information for all the transactions made for Balanced Tree including quantity, price, percentage discount, member status, a transaction ID and also the transaction timestamp.

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Case Study Questions

The following questions can be considered key business questions and metrics that the Balanced Tree team requires for their monthly reports.

High Level Sales Analysis

  1. What was the total quantity sold for all products?
  2. What is the total generated revenue for all products before discounts?
  3. What was the total discount amount for all products?

Transaction Analysis

  1. How many unique transactions were there?
  2. What is the average unique products purchased in each transaction?