Tableau Dashboard Link

Project Background

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The goal of this project is to understand the Linkfire’s web traffic better, in particularly the volume and distribution of events, and to develop ideas how to increase the links' click-rates.

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Here are the business questions requested by stakeholders :)

Events & Conversion

1. What percentage of visitors actually click the link after viewing it?
   • Why is the click rate low/high? Is our content appealing enough?
2. Which links have the best click-through rate, and why?
   • Are they tied to specific artists, cities, countries, or content types?
3. Are previews effective at driving clicks?
   • Should we invest in generating better/more previews for all links?

Audience Targeting & Reach

1. Which countries are bringing in the most traffic?
   • Should we focus marketing or partnership efforts in those regions?
2. Are there countries with high views but low clicks?
   • Is something being lost in translation or presentation there?

Time-Based Performance

1. Are there specific days with high traffic or click spikes?
2. How does traffic and engagement change over time,any drop-offs or patterns?

Link / Content Performance

1. Which links are underperforming and why?
   • Should we optimize them? Are they broken, irrelevant, or just poorly previewed?
2. Are we promoting the right artists or content based on engagement data?
3. Do certain albums or genres consistently perform better across regions?